Hello, I am Yubai
a Lead in Strategy & Design, currently working at Bain & Company.
Described by my long-term mentors as incredibly curious and inquisitive, I constantly consider system interdependencies. I thrive in the unknown, embrace ambiguity, challenge assumptions, and ask meaningful questions to guide the process. This mindset drives me to explore diverse fields and apply design thinking to bring fresh perspectives to business challenges.
Learn about my journey
I started in architecture, studying how spaces shape human behavior and interactions. This taught me to see systems, patterns, and interdependencies beyond the built world. That curiosity led me to designing experiences, services, and strategies.
Now, as a strategist, CX designer, and user researcher at Bain, I navigate complexity to bridge business and human needs. I thrive in ambiguity—challenging assumptions, uncovering insights, and designing with intent. My work spans reimagining customer journeys to tackling big strategic questions.
I’m energized by solving the unknown, blending curiosity with structured problem-solving. To me, innovation is about asking the right questions and unlocking unexpected solutions. It’s not just about new ideas—it’s about designing meaningful change.